FOCSEL is a fashion brand that embraces an alternative and original style outside of mainstream fashion. Each piece, shaped by the influence of underground culture, represents a stance against the ordinary.
The brand's production is undertaken by MD Tekstil, which has been exporting women's clothing to Europe since 1988. MD Tekstil's long-standing experience supports FOCSEL's vision of producing high-quality and durable products.
At FOCSEL, we are aware of the fabric, paper, and waste generated during the production process of a garment. Therefore, we adopt a sustainable production model to minimize our environmental impact. We design our samples using upcycling methods and begin production as soon as your orders are received by our system. In this way, we prevent environmental damage caused by unnecessary stock and excess production, and deliver fresh, high-quality products to you.
Upcycle is an environmentally friendly fashion approach. It reduces environmental pollution by saving textile waste from going to landfill, while minimizing the energy and resource consumption required for new production. In addition, this method allows us to create unique and special designs instead of mass production. It is an ideal method for those who want to highlight individuality in the fashion world.
At FOCSEL, we encourage our customers to shop more consciously, and we produce long-lasting garments by recycling high-quality fabrics. With our sustainable fashion approach, we add value to both nature and your style.
About the Founder
Irem Sultan, Istanbul-based fashion brand FOCSEL’He is the founder and creative director of [company name].
In design practice, upcycled production, alternative aesthetics, and individual expression are prioritized.